Hello EA pros! I hope you’re doing well. Today I have a quick post with a couple of updates.
Theme change
I had to change themes. The previous theme’s mandatory all caps theme bothered me. While I liked it at first, I felt like I was shouting and found I missed the minimalist black and white theme.
This is what happens when I come back to my site after a break: I find I’m bored with the theme and make a change. Yes, it’s busy work. I should actually be writing content, not fiddling around with the theme.
Plans
With 8 months in Canada under my belt and thinking about what I want this site to be, I’m going to stick with what I do best: share practical information, tips and tricks for EAs, including written journaling. I truly feel keeping a journal is one of the best things an EA can do for themselves
That’s not to say that other admin professionals can’t benefit from any materials on this site, but the focus is returning to the EA role.
What brought this on was a LinkedIn article I read about building your brand. I cringe whenever I read these โbranding yourself” makes me feel like a fancy cheese or part of a skeevy marketing campaign. Semantic yes, but words matter. You won’t hear me talk about “building your brand.” You’re not a fancy cheese. You’re an EA and a dang good one. You want to present yourself as such. This probably makes me old fashioned. So be it.
Anywho, when I updated my LinkedIn profile recently, I thought: some of the now removed content on creative journals is not how I want to present myself. Hence the site updates. The great thing is that we can re-invent ourselves at any time. I hope you’ll come along for the ride.
Whatโs not changing: most site content will be restricted to subscribers. There are no fees or charges. Subscribing is the mechanism I use in place of newsletters. I like data, which is anonymous, unless, of course you leave a comment. I have to admit that not having the pressure of running a business has been a relief.
Iโd like EA Mentor to be a safe place for EAs to visit, learn and be with like-minded peers.
Thanks for spending time with me today.
Are there topics you’d like me to cover? What are your plans for the next 4 months? Drop a comment and let’s discuss!

